HKBN enhances customer engagement with Tealium

Hong Kong, May 20th 2020 – HKBN Group (HKBN) is one of the largest residential and enterprise integrated telecom and technology solutions providers in Hong Kong, and continues to work with Inetasia on digital transformation initiatives including data orchestration, segmentation and personalization through Tealium.

In a very competitive and advanced telecommunications market, increasing market shares and client retention are top KPIs. The telecommunications market in Hong Kong is famously saturated, with multiple competitors ready to poach customers. HKBN needed a solution that would set them apart from the crowd and help distinguish their customer experience offering from other market players.

“We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts can then add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem.”
Samuel Hui, Chief Transformation Officer at HKBN

“As we continue to build our best in class marketing technology stack, our skilled strategists and local engineers work together with HKBN from digital marketing strategy to implementation and higher ROI. Our Performance Marketing initiatives focus on integrating online and offline activities, understanding cross-channel and cross-device customer behaviour, channel attribution on lead generation and conversion, as well as improved customer experience and retention.”
– Gregory Smyth, Founder & CEO, Inetasia

About Hong Kong Broadband Network Limited (HKBN)

Hong Kong Broadband Network Limited (HKBN) is a leading telecom and technology solutions provider in Hong Kong, offering enterprise and residential customers high-speed broadband, mobile, and integrated digital services. With a strong focus on innovation and digital transformation, HKBN leverages advanced marketing technology to enhance customer engagement and business growth.

For more information, visit www.hkbn.net.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]