Charoen Pokphand Foods (CPF) Strengthens Digital Reach with InetAsia’s Campaign Sherpa Platform

Bangkok, Thailand March 19, 2024 – Charoen Pokphand Foods (CPF), a renowned leader in the agro-industrial and food sectors, has announced a significant enhancement to its digital strategy through a new partnership with InetAsia Solutions. This collaboration leverages InetAsia’s cutting-edge marketing technology tools and expertise in search engine optimization to strengthen CPF’s global digital presence.

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Utilizing InetAsia’s suite of advanced tools including Campaign Sherpa, SEMrush, and Amplitude, CPF has achieved substantial improvements across its digital ecosystem. Campaign Sherpa and SEMrush have provided CPF with robust analytics and actionable insights, enabling the company to optimize its search rankings for highly competitive keywords and broad key phrases. Moreover, Amplitude’s sophisticated analytics capabilities have allowed CPF to fine-tune its user engagement strategies, leveraging data-driven insights and comprehensive behavioral reporting.

As a direct result of these integrated efforts, CPF Worldwide has successfully surpassed its direct competitors in search rankings, demonstrating a marked increase in web traffic and user engagement across all platforms. This improvement is evidenced by a significant uptick in sessions and views from mobile, desktop, and tablet users, highlighting the efficacy of CPF’s enhanced multi-faceted digital strategy in boosting visibility and engagement.

Gregory Smyth, CEO of InetAsia Solutions, remarked, “Our collaboration with CPF showcases the transformative impact of integrating advanced marketing technology and data-driven optimization strategies. We are thrilled to support CPF in reinforcing its position as a global leader in the food industry, driving forward their digital capabilities to achieve remarkable outcomes in a competitive market.”

About Charoen Pokphand Foods (CPF)

Charoen Pokphand Foods (CPF) is part of Charoen Pokphand Group, one of Asia's largest conglomerates. CPF operates agro-industrial businesses including livestock and aquaculture, providing high-quality, safe, and nutritious products that are trusted worldwide. With a commitment to sustainable practices, CPF continuously seeks innovative ways to enhance its operations and serve its global customer base effectively.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]