Asian Development Bank’s Upgrade To Webtrends Pays Big Dividends

Hong Kong, 25 March 2016 – The Asian Development Bank (ADB) is taking their partnership with leading Asian-based Internet consultancy Inetasia to a new level, with their migration to Webtrends On Demand.

Webtrends On Demand is a leading cloud analytics solution that will offer the Manila-based financial institution increased insight including unified analytics capability across its web, social and mobile channels. Webtrends analytics is one of the most sophisticated and comprehensive analytics solutions available today, providing customers the tools for analyzing their digital initiatives.

A long time client of Inetasia, the ADB has benefited from the Internet firm’s expertise, efficient analysis and presentation of strategic business intelligence generated.

The ADB’s migration to Webtrends On Demand represents a natural progression in the relationship. With the solution, ADB can continue to act on its big data, including unlimited data collection (no sampled data) on the market reach, response and overall success of its online and digital activities. This is achieved through the various benefits Webtrends On Demand offers including data privacy and security, comprehensive reporting, scalability, marketing-friendly interface, and less IT involvement.

Inetasia’s professional services team has been integral in the seamless transition to the cloud, including profile setup for ADB’s microsite’s, which allows for specific reporting on each. A rollup profile created by Inetasia will provide an aggregated report across ADB’s multiple digital properties providing an understanding of their overall performance.

Another key element of the deal is Webtrends Explore. This companion application to Webtrends analytics is designed to be user-friendly, allowing for ad-hoc exploration of multi-channel marketing data whenever and wherever the need arises. This flexibility in accessing data, together with the in-depth and intuitive nature of how that data can be applied makes Webtrends Explore a powerful data analytics tool.

“We are excited to continue our relationship with ADB”, said Inetasia CEO Gregory Smyth. “The proof of concept successfully showed that full migration to Webtrends on Demand will help in continuing to make sense of their big data for all digital properties, while providing strong return-on-investment.”

About Asian Development Bank (ADB)

The Asian Development Bank is a regional development bank established to facilitate economic development in Asia. The bank aims to improve the quality of life for people in its member countries by providing loans, grants, and expertise to promote social and economic development.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]