Krungsri Cashing In On Webtrends On Demand With Inetasia

Bangkok, 26 March 2015 – Bank of Ayudhya (Krungsri) solidifies its partnership with Inetasia for enterprise level unified analytics. After a successful POC (proof-of-concept), the company is moving forward with Webtrends On Demand’s analytics scalability, enhanced functionality and data security. In turn, Krungsri will be able to continue providing an optimal online experience for its customers across their digital channels.

Inetasia and Krungsri developed a successful relationship together during the POC period. The move to Webtrends On Demand provides a secure, unified platform for digital measurement, delivering precise visitor intelligence for Krungsri. Webtrends comprehensive reporting will allow Krungsri to effectively measure Return on Investment (ROI) for all future Digital marketing initiatives.

Overall, Krungsri was impressed with Webtrends On Demand’s industry leading data privacy and security platform. Unlike free analytics solutions, Webtrends On Demand does not share customer data with third parties and this is a crucial factor for the banking industry and their clients. In addition, whereas most free analytics solutions sample data, Webtrends offers no limitations on data collection which gives Krungsri the accuracy required to drive their digital initiatives forward.

Furthermore, Krungsri will also utilize Inetasia’s Tag Auditing service which has become extremely important as their Digital Marketing initiatives evolve. To ensure data quality, Inetasia will audit Krungsri’s website tags, which helps accurately test and confirm the function and configuration of every tag on every page. In addition, the audits measure website performance, identify javascript errors and user experience problems.

As part of the engagement, Inetasia will be providing professional services to assist with the set-up and implementation, requirements gathering, report customization and interpretation, and end user training and consulting. For Krungsri, Inetasia’s professional services were equally important as the solution itself.

“We are excited to continue working closely with Krungsri and their e-commerce team”, said Inetasia CEO Gregory Smyth. “Webtrends On Demand is an enterprise level solution that will continue paying dividends for Krungsri and their clients.”

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]