The Tag Of Success! Inetasia Brings ObservePoint’s Tag Auditing Expertise To Asia-Pacific

Hong Kong, 24 March 2014 – Leading Asia-based Internet consultancy Inetasia has signed a distribution agreement with industry frontrunner in the highly specialized field of tag auditing solutions ObservePoint, to bring its data accuracy tools to the Asia-Pacific market.

With the online business environment becoming more reliant on big data and web analytics, there is an ever increasing focus on the need for data that is highly accurate. ObservePoint has earned itself a reputation for providing quality assurance tools that improve the quality and reliability of web analytics data and thus boost the confidence of companies in their data-driven decisions.

“Considering their respective fields of expertise, the strategic cooperation Inetasia and ObservePoint have forged makes total sense. It is a natural synergy between the tag auditing solutions and tag management ObservePoint is known for and the industry-leading big data solutions and web analytics services Inetasia, likewise, is known for”, said Inetasia CEO Gregory Smyth.

Effective tag auditing is fast becoming a necessity in web analytics. Demand is growing for premium tag auditing solutions which ensure accuracy and legal compliance of tag data collection.

ObservePoint audits virtually any data-collection technology, including web analytics tags, advertising tags, multivariate testing tags, video measurement tags, tag management tags, eCommerce tags, Voice of Customer tags, Lead Tracking tags and proprietary tags. It is constantly expanding its tag database with the addition of new tags, while also updating existing tags.

Indepth yet easy-to-read reports are provided for every page, every tag on every page and every variable in every tag.

And when it comes to missing tags, ObservePoint’s tag detection technology is more than just a code check – its patented process simulates a human user and a real browser, then determines what data is being communicated between website, user’s browser and online data provider.

Thanks to the new distribution agreement, Inetasia clients throughout Asia-Pacific can enjoy increased access to ObservePoint’s tag auditing solutions for enterprise-class businesses, small businesses and web analytics consultants. Also available is a one time audit option and a debugger option.

“ObservePoint’s proven know-how in tag auditing and management is a superb addition to Inetasia’s portfolio of products, and supports well our continued growth in the Asian region”, said Smyth.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]