Novotel and Inetasia Join Forces for LeKids Children’s Charity Website Design

Beijing, March, 2011 – Inetasia’s website for the LeKids organization in China has been an excellent marketing and information sharing tool for the charity, which was set up by the Novotel Century Hong Kong.

Beijing, China, March, 2011 – A charity website to benefit disadvantaged children in China was launched this week by leading Internet consulting news-events Inetasia and the Novotel Century Hong Kong Hotel.

This corporate social responsibility initiative of Novotel Century was created just in time for the upcoming Warriors to the Wall bike ride in May, which will raise much-needed funds for underprivileged children in Mainland China. Due to their previous working relationship developing Novotel Century’s own hotel website, Inetasia’s website development for LeKids was undertaken pro bono.

The LeKids charity was created in 2009 by Novotel Century parent news-events, Accor Greater China, in partnership with the Chi Heng Foundation to provide educational support for children who have lost one or both parents to AIDS. It operates an education sponsor program together with the annual Warriors to the Wall bike ride fundraiser.

Inetasia’s services for LeKids included complimentary design and web development, together with technical support, on site optimization and hosting free of charge.

With an online donation function critical for fundraising, Inetasia’s website design, on site optimization and user-friendly interface will provide a platform for LeKids to solicit charitable donations.

Inetasia CEO, Gregory Smyth said it was a privilege to be involved with such a worthwhile project for the benefit of children who do not have access to education. “Inetasia is thrilled to support the valuable work Novotel Century is contributing to the LeKids charity. Our website development will assist LeKids boost their profile and more importantly attract more donors and supporters to raise funds for disadvantaged children in China.”

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]