Inetasia’s Website Build for Novotel Nathan Road Makes it ‘Hip to be Square’

Bangkok, March, 2010 – Around 4 months after the launch of the website for The Square at Novotel Nathan Road, Inetasia’s website design and build continues to attract huge numbers of bookings for the Hong Kong restaurant. The technologies and techniques used have ensured that the website is both robust and attractive,

Inetasia, a leading Asia-based internet consultancy, recently rebuilt the website for The Square at Novotel Nathan Road. The website has enjoyed immense success in its first few months of operation.

Irene Sung, Public Relations manager for Novotel Nathan Road, has noted the very real effect of the new website design on business. “Inetasia designed this extremely user friendly online restaurant booking tool and website which was a phenomenal success. Over 1,000 bookings was made just through the website in the first month after launch”, Mrs Sung said.

“The Menu, Location and Promotions are instantly accessible, and the website shows off the quality of the food and atmosphere beautifully”, said Dan Wallace, head of Inetasia’s website design team.

The Square’s website design integrates best practices in several areas of e-business. Technologies and techniques used by the Inetasia team for the build include:

Adobe Photoshop and Illustrator Hosted video Flash CSS and PHP Google Analytics On site Optimization.

“The inclusion of our highly specialized on-site search engine optimization techniques is a major factor in driving traffic to The Square”, says Mr. Wallace “The website ‘caters’ beautifully to guests, with a clear and intuitive layout, but is also very well placed for search engine marketing”, he continued. The Square’s website has few rivals in the local industry for ease of navigation, attractiveness of design and SEO success.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]