Inetasia Signs Deal For Website Analytics That Deutsche Can ‘Take to the Bank’

Bangkok, March 31st 2009 – Deutsche Bank, as an international financial institution, has plenty of competition. Inetasia has been providing the global bank with indispensable website business intelligence from Webtrends; the information has become so important to Deutsche Bank that they recently signed a renewal contract.

Inetasia, a leading Asia-based independent Internet consultancy, has been providing the Webtrends analytics package to Deutsche Bank for some time now, and the news-events recently renewed the contract in order to continue monitoring visitor engagement and experience on their site.

“Inetasia is the licensed distributor for the software for South East Asia, including Hong Kong and China, and can offer Deutsche Bank a regional perspective on visitor information, as well as comprehensive statistics and analysis”, said Gregory Smyth, CEO of Inetasia.

“Not only has Webtrends been enabling Deutsche Bank to see how visitors use the website, but also to assess the effectiveness of their marketing and measure the ROI of various initiatives”, Mr. Smyth continued.

“Deutsche Bank’s Webtrends analysis has obviously become an important business tool. Most of our clients find that once they have the information, it becomes an integral part of their operations “, Mr. Smyth finished.

Deutsche Bank uses Webtrends 8.5, the latest version, for visitor tracking. In addition to website navigational maps, revisit information, IP addresses, country and system information, the new version provides enhanced reporting facilities and more detailed results for queries.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]