Charoen Pokphand Foods (CPF) Renews Customer Analytics Focus with Amplitude

BANGKOK, Thailand – 10 June 2023 – Charoen Pokphand Foods  (CPF), a leading agro-industrial and food conglomerate, announces the renewal of its Amplitude Starter Plan, reinforcing its commitment to leveraging advanced marketing technology for enhanced customer analytics. This strategic renewal aims to empower CPF with the tools necessary to drive data-driven marketing decisions, optimizing customer engagement and boosting overall business performance.

With this renewal, CPF continues to focus on harnessing the power of big data to refine its marketing strategies and enhance consumer satisfaction. The Amplitude platform, renowned for its comprehensive analytics capabilities, enables CPF to delve deeper into customer behavior and preferences, thereby tailoring their marketing efforts to meet the evolving needs of their global customer base.

“In today’s digital age, understanding customer data is paramount to the success of any business,” stated Gregory Smyth, CEO of InetAsia Solutions. “Our continued partnership with CPF exemplifies our commitment to providing cutting-edge solutions that enable businesses to thrive in a competitive marketplace.

About Charoen Pokphand Foods (CPF)

Charoen Pokphand Foods (CPF) is part of Charoen Pokphand Group, one of Asia's largest conglomerates. CPF operates agro-industrial businesses including livestock and aquaculture, providing high-quality, safe, and nutritious products that are trusted worldwide. With a commitment to sustainable practices, CPF continuously seeks innovative ways to enhance its operations and serve its global customer base effectively.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]