Financial Portal IDO banks on Inetasia for Digital Marketing Expertise

Bangkok, 28 June 2013 – Online financial planning portal Invest Direct Online banks on the expertise of leading Asia-based Internet consultancy Inetasia, with the goal of gaining a more enhanced and productive online presence.

Invest Direct Online (IDO) provides expatriates and their families with financial planning tools, products and services tailored to their requirements in Asia, the Middle East, Russia and South America. Wanting to increase the lead-generating capacity of its website, it has turned to Inetasia for a custom-tailored, flexible and business-driven solution.

The Inetasia strategy developed for IDO centres around a new and improved website that is Search Engine friendly combined with an Online Optimization program, designed to provide a solid foundation for the website’s visibility on major Search Engines like Google, Yahoo and MSN. Research has shown a high proportion of website traffic originates from these search engines.

The IDO website to be created by Inetasia will have a design and architecture that is search engine compatible. All coding will be done with search engine optimization and effective search engine marketing in mind. For users, the portal will be eye-catching, informative and engaging.

Integration is a central element of Inetasia’s website development strategy. The new IDO portal will be fully integrated with Webtrends, the world’s leading web analytics solution, for accurate and actionable results on website visitor tracking and behaviour.

In collaberation with the construction of the website, the On Site Optimization program will incorporate research done by Inetasia’s search engine optimization team into the most relevant and highly searched key phrases that can boost high quality visitor traffic to the new IDO website and increase conversion. The research results will be used in recommending the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other website features.

“Having an online presence that is successful in broadening a brand’s exposure in a business driven manner that produces results and enhances ROI, is a common objective among the myriad companies and organizations which populate today’s internet. Inetasia specializes in achieving this objective for our clients and we are delighted to now be embarking upon such efforts for IDO”, said Inetasia CEO Gregory Smyth.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]