CPF farming new leads with best-of-breed technology stack

Bangkok, January 27th 2021 – Charoen Pokphand Foods (CPF), the world’s largest producer of feed and shrimp, continues to expand the adoption of Inetasia’s best-of-breed technology stack with the implementation of Amplitude. With alignment from senior leadership, CPF has undertaken a digital transformation mission across the entire organization. CPF has adopted a vision to become a technology and data driven company in a short period of time. As a result, CPF is adopting the world class marketing technology solutions within Inetasia’s integrated technology stack.

“For our business group, we are moving very much into e-commerce, data-driven and technology-driven… We cannot run it in the same way we used to. We have to make sure that it’s going to the omni-channels, O2Os. It has to become e-commerce-driven as well as you know retail- and real estate-driven.”
– CPF CEO K Supachai Chearavanont on the digital transformation of CPF

CPF’s expansion of the best-of-breed technology tech stack includes Campaign Sherpa, which has been helping CPF achieve strong and stable organic growth for many years through search engine optimization. With the adoption of Tealium, CPF has been able to manage all marketing technology platforms, integrate technologies, and segment audiences for personalization. And now, with the implementation of Amplitude, they are able to quickly generate data driven insights to improve conversion rates, drive revenue, as well as improve loyalty and lifetime value.

“We are grateful to be a part of the CPF growth over the past years and continue to value our relationship with the CPF team. We are excited to see and contribute to the new digital era of CPF.”
– Gregory Smyth, Founder & CEO

About Charoen Pokphand Foods (CPF)

Charoen Pokphand Foods (CPF) is part of Charoen Pokphand Group, one of Asia's largest conglomerates. CPF operates agro-industrial businesses including livestock and aquaculture, providing high-quality, safe, and nutritious products that are trusted worldwide. With a commitment to sustainable practices, CPF continuously seeks innovative ways to enhance its operations and serve its global customer base effectively.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]