Digital Marketing Expert Inetasia Checks In For Longer Stay at The Strand Yangon

Myanmar, 15 January 2014 – The Strand Yangon and leading Asia-based Internet consultancy Inetasia are heading into the second year of what has proved a very successful digital marketing partnership.

They will now focus on expanding upon the strong foundations built during the first year of their cooperation. That first year saw Inetasia design and implement a bespoke new website for The Strand Yangon and carry out search engine optimization that resulted in some impressive website rankings for the Myanmar property. These rankings have proved particularly valuable in helping The Strand Yangon enjoy a higher profile online presence and to ‘stand out from the crowd’ in what is an extremely competitive Internet environment.

The new website – beautifully reflecting the historic heritage and grandeur of The Strand Yangon which was built in 1901 – incorporates a customised booking tool developed by Inetasia that allows for quick and easy room reservations at the property.

Heading into the second year of their digital marketing cooperation, Inetasia will now embark on more intensive Off Site Optimization for The Strand Yangon, with services such as Pay Per Click (PPC) link building and directory submission to leading directories such as Yahoo, Business.com and Best of the Web. This aims to benefit search engine rankings by providing domain credibility.

True to its mission of delivering clients a comprehensive and tailor-made solution based on their business goals, Inetasia is also providing The Strand Yangon with support and hosting of its website, On Site Optimization auditing to increase the website’s visibility to and on search engines like Google, Yahoo and Bing, online article distribution and all-around Internet consulting.

A key element of the digital marketing campaign is to build content online which focuses not only on The Strand Yangon itself, but also on Myanmar the destination. The distribution of monthly articles to a wide range of online channels draws increased attention to the hotel’s online presence and drives higher traffic flow to its website, helping with organic search engine optimization.

Inetasia’s tailor-made solution for The Strand Yangon enables the property to track and maximise Return on Investment (ROI). This is achieved through integration with Webtrends – the world’s leading web analytics solution. The property receives strategic data of a useable nature that analyses website visitor behavior, conversion and revenue.

“We are delighted to be continuing our successful association with The Strand Yangon. The hotel and travel sector is among Inetasia’s particular areas of expertise, and our digital marketing team is looking forward to delivering this much-loved property increasing benefits and increased Return on Investment through its online presence”, said Inetasia CEO Gregory Smyth.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]