Inetasia Building Bridges To Internet Success For The Bay Bridge Hong Kong Hotel & Serviced Apartments

Hong Kong, 8 January 2014 – The Bay Bridge Hong Kong Hotel & Serviced Apartments is continuing with a very successful digital marketing partnership it forged a year ago with Inetasia, a leading Internet consultancy firm based in Hong Kong.

Inetasia will continue to provide The Bay Bridge Hong Kong Hotel & Serviced Apartments with a complete suite of services that includes Internet consulting, On Site Optimization auditing, online article distribution, Pay Per Click (PPC) campaigning, Facebook advertising, email marketing, website support, hosting and Webtrends – the world’s leading web analytics solution.

In the first year of their working partnership, Inetasia designed and launched a new website for the property that was eye-catching, engaging and search engine-friendly all at the same time. This is linked to a custom-designed booking tool from Inetasia that enables quick and easy room reservations.

The Bay Bridge Hong Kong Hotel & Serviced Apartments now enjoys a much higher online profile and more productive Internet presence, thanks to Inetasia’s in-depth research into and use of competitive keyphrases which drive increased traffic to the property’s website and achieve a high conversion rate.

The integration of Webtrends into the services being provided by Inetasia gives The Bay Bridge Hong Kong Hotel & Serviced Apartments strategic and useable data on website visitor behavior, conversion and revenue. This allows the property to effectively track and monitor Return on Investment (ROI).

With the extension of their working partnership, Inetasia’s On Site Optimization efforts are sure to continue increasing the visibility of The Bay Bridge Hong Kong Hotel & Serviced Apartments’ website to and on search engines like Google, Yahoo and Bing.

Article submission to a wide range of online channels will continue, aimed at further building relevant content online and sending yet more traffic to The Bay Bridge Hong Kong Hotel & Serviced Apartments website, as well as helping with organic search engine optimization. Ongoing directory submission to top directories like Yahoo, Business.com and Best of the Web benefits search engine rankings by providing domain credibility.

The Pay Per Click (PPC) campaign on Google and Yahoo as well as the Facebook advertising campaign is designed to boost the website traffic further and improve the overall branding of the property.

“The decision to continue such a successful strategic working partnership such as that developed between The Bay Bridge Hong Kong Hotel & Serviced Apartments and Inetasia is always pleasing and much-welcomed. For us at Inetasia it is rewarding to see our Internet expertise delivering substantial and measurable results when it comes to Return on Investment for our clients”, said Inetasia CEO Gregory Smyth.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]