Bank Islam Malaysia Berhad Advances its Digital Marketing Strategy with Airbridge Powered by InetAsia

Kuala Lumpur, Malaysia – 13 February 2024 – Bank Islam Malaysia Berhad, a pioneer in Islamic banking in Malaysia, has enhanced its digital analytics capabilities by integrating Airbridge into its analytics toolkit. This strategic expansion, facilitated by InetAsia Solutions, a leader in digital marketing and analytics solutions, marks a significant step forward in optimizing Bank Islam’s digital marketing strategies and understanding customer behavior through advanced, data-driven analytics.

Thank you for reading this post, don't forget to subscribe!

The implementation of Airbridge will allow Bank Islam to harness powerful insights that drive customer engagement and improve overall marketing effectiveness. Airbridge is a leading attribution platform, enhances marketing efforts with precise measurement and attribution of cross-channel campaigns.

Gregory Smyth, CEO of InetAsia Solutions, stated, “At InetAsia, we are committed to empowering our clients with the most advanced marketing technology solutions that drive substantial business outcomes. Our collaboration with Bank Islam Malaysia Berhad leverages our deep expertise in data-driven optimization to enhance their capabilities in understanding and predicting customer behaviors. This is essential for creating personalized marketing strategies that resonate with users and drive engagement.”

About Bank Islam Malaysia Berhad

Bank Islam Malaysia Berhad, established in 1983, is the first Shariah-based banking institution in Malaysia and Southeast Asia. Committed to the principles of Islamic banking, Bank Islam focuses on the sustainable development of Islamic financial solutions, community enrichment, and innovation within the financial sector. With over 140 branches nationwide, Bank Islam continues to enhance its banking practices and services to meet the evolving needs of its customers.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]