Inetasia Thrilled to Enhance Customer Experience for GCP Hospitality

Hong Kong, February 2018 – Leading Asian digital measurement and internet consultancy Inetasia has announced a new partnership with GCP Hospitality to help the organization manage its big data challenges. With GCP Hospitality managing more than 25 hotels and serviced apartments around the world, the experienced hospitality group was looking for a solution to optimize customer experiences and interactions. Inetasia powers the implementation of market-leading customer data solution Tealium, to ensure that GCP Hospitality can best understand and analyze its data across all of its digital properties.

As an industry leader in asset management, hotel management, business development and design and branding and with an inventory of more than 4,500 rooms around the world, unified tag management is essential to best capture customer engagement. In Tealium, organizations receive a solution that is powered by the data layer, meaning there is a centralized data source that is independent of site structure and data can be controlled, maintained and validated. The Tealium solution is easy to use by digital marketers, optimizing IT resources, while ensuring that data definitions are unified across all digital assets and customer interactions.

“It’s a pleasure for Inetasia to provide GCP Hospitality with a solution to optimize the management of their marketing technologies, improve efficiency, and better understand customer data,” Inetasia CEO Gregory Smyth said. “Our expertise in digital measurement means that we can help resolve data challenges in a systematic and holistic way, while providing solutions that lead to real actionable data and can power stronger customer interactions.”

Founded in 2001, Inetasia is an official value-added reseller of Tealium in the Asia-Pacific region. As one of the region’s earliest internet consultancies, Inetasia has a wealth of experience and expertise in digital measurement and analytics and offers clients customizable solutions to help resolve data challenges, which leads to better and more profitable customer interactions.

About Tealium

Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalised digital experiences. Visit tealium.com for more.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]