Inetasia And Hong Kong Tourism Board Renew Webtrends Partnership

Hong Kong, February 2008 – The Hong Kong Tourism Board (HKTB) has again tapped Inetasia to provide a comprehensive range of Webtrends services.

The customized, drill-down reports produced by Webtrends allows the HKTB to accurately assess how visitors use its site and determine which email marketing and PPC campaigns perform the best, enabling it to refine online marketing strategies for maximum effectiveness.

“Tourism is pivotal to the continued growth of the Hong Kong economy,” said Gregory Smyth, founder and CEO of Inetasia. “The Internet now plays a key role in how international travelers plan their vacations, and we are excited that the Hong Kong Tourism Board has given Inetasia the opportunity to bolster their web analytics needs.”

HKTB runs a content-rich, multi-lingual website, in addition to email marketing and Pay-Per-Click (PPC) campaigns in key strategic markets throughout the world. Webtrends 8.5 is a fully scalable web analytics solution, able to track the huge quantities of data produced by HKTB’s website and online marketing initiatives.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]