Inetasia Enables HKBN to Better Engage Customers with Tealium

Hong Kong, 15 December 2017 – Leading Asian digital measurement and internet consultancy Inetasia, as the official value-added reseller of Tealium in Asia, has announced a partnership with Hong Kong Broadband Network (HKBN) to implement two key Tealium products – Tealium iQ and Tealium AudienceStream – which will unify all HKBN customer data to create a single view of the customer and provide the ability to gain a deeper understanding of customer interaction, as well as consistently engage and automate marketing actions.

Tealium provides solutions for optimizing customer experiences: enterprise tag management system Tealium iQ which helps ensure consistent tags across all digital platforms for optimized customer interactions and Tealium AudienceStream, a real-time unified marketing platform.

With Tealium iQ, HKBN will be able to dynamically manage tags, while inserting data definitions without coding; standardize data at the source for all marketing technologies and vendors and provide website visitors with opt-out choices, while auditing data collection and globally supporting Do Not Track.

Tealium AudienceStream leads to smarter customer interactions based on real-time behaviour. The solution also interacts with offline data, along with digital marketing initiatives and CRM systems.

Headquartered in Hong Kong with offices in Singapore, Taiwan and Thailand, Inetasia works with businesses across the Asia-Pacific region to help its clients better understand their big data and to optimize marketing campaigns.

“We are delighted to work with Hong Kong Broadband Network to help them solve their data challenges,” Inetasia CEO Gregory Smyth said. “With tag management playing an increasingly important role, Tealium helps resolve the issue of too many tags and allows digital marketers to better understand customers and customer interactions.”

About Tealium

Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalised digital experiences. Visit tealium.com for more.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]