Inetasia Selected By Construction Products Leader Gyproc Saint-Gobain To Build Effective Email Marketing Platform

United Arab Emirates, 25 December 2012 – Following on from Inetasia’s redevelopment and relaunch of Gyproc Saint-Gobain’s website in mid 2012, the major construction products news-events has re-engaged Inetasia, a leading Asia-based Internet consultancy for its highly sought after email marketing expertise.

Using its Site Manager Direct solution, Inetasia will provide Gyproc Saint-Gobain with a robust and scalable email marketing platform that is integrated with Webtrends, the world’s leading web analytics solution. For Gyproc Saint-Gobain it means digital marketing on a strategically targeted and wide reaching basis, and the provision of valuable tracking data to effectively analyze the success of that marketing.

“Inetasia prides itself in offering clients like Gyproc Saint-Gobain with a complete solution for email marketing campaigns, that allows both for the precision delivery of email marketing material and in depth analysis of how well it is received and acted upon by the target audience”, said Inetasia CEO Gregory Smyth.

“This integration of delivery and analysis enables the client to focus on providing the most attractive offers in the most appropriate format, to maximise their online ROI.”

Inetasia will distribute a monthly online newsletter for Gyproc Saint-Gobain, focusing on the news-events’s operations, promotions and latest news. In line with this, Gyproc Saint-Gobain will receive a monthly summary report from Inetasia containing detailed statistics on the distribution and audience reaction to the newsletter.

This detailed, real-world data will give comprehensive insight into how successful the monthly newsletter is in spreading Gyproc Saint-Gobain’s market presence and in driving more visitors to its website.

Trading in the Middle East since 2005, Gyproc Saint-Gobain is part of world-leading construction products news-events Saint-Gobain, which operates in more than 60 countries and employs 195,000 people worldwide. Today among the world’s 100 largest industrial corporations, the Paris-headquartered news-events traces its origins back to 1665 and its first project to supply 357 mirrors for the Hall of Mirrors in the Palace of Versailles.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]