Thai Airways Continues Flying High With Webtrends On Demand

Bangkok – 25 August 2014 – Thailand’s national flag carrier Thai Airways International has renewed its contract with leading Asia-based Internet consultancy Inetasia for Webtrends On Demand, which is among the most sophisticated analytics reporting and business intelligence tools available today.

Thai Airways will continue to benefit from the powerful advantage that Webtrends On Demand offers when it comes to analyzing and optimizing online marketing campaigns and other initiatives.

Webtrends On Demand offers a host of benefits all within the framework of a unified multi-channel platform, including robust web, mobile and social reporting, data privacy and security, scalability, a marketing friendly interface, and less IT involvement.

One of the world’s most recognized airlines, Thai Airways has embraced the immense value of Webtrends on Demand as a powerful enterprise analytics tool that can provide detailed and actionable data on the market reach, response and overall success of its spending in the digital environment.

Another key element of Inetasia’s successful partnership with Thai Airways is the On-Site and Off-Site support. Inetasia’s web analytics experts help Thai Airways optimize the strategic business intelligence that is generated by Webtrends on Demand.

Based on its 3C’s concept of Content, Campaigns, Conversion, Inetasia analyzes and presents the Webtrends data to Thai Airways in a comprehensive yet easily understandable format.

“Thai Airways is focusing on more robust analytics requirements and the Webtrends On Demand platform offers the breadth of services it desires, such as in web, mobile and social analytics. As it expands its online presence, the airline wants to ensure its spending is optimized and managed in the most efficient manner possible. With Webtrends On Demand and our expert analysis of the data it generates through our with Webtrends Professional Services, we are providing exactly this”, said Inetasia CEO Gregory Smyth.

The Webtrends On Demand solution will be applied across Thai Airways’ global website network of 25 country sites, with Inetasia’s Campaign Manager tool enabling effective and manageable real-time insight into the vast scope of customer data and interactions the network generates.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]