Webtrends Analytics Investment Shows Its Value, Quam Renews Inetasia’s Services

Hong Kong, 29 April 2016 – Following Inetasia’s successful measurement and analysis of Chinese customer data, publicly listed financial services provider Quam Limited (SEHK: 952) has renewed its analytics services agreement with the leading Asian-based Internet consultancy.

Quam, the Hong Kong-based comprehensive financial services group, will continue to benefit from the unified analytics power of Webtrends On Demand, the enterprise level analytics solution supplied by Inetasia.

Webtrends On Demand will continue to provide Quam with a powerful analytics platform capable of delivering flexible, scalable, segmented and dynamic unified analytics that provides actionable customer intelligence across web, social and mobile channels.

Webtrends On Demand enables Quam to streamline analytics reporting data, while tracking both individual user behavior and content interactions.

Inetasia was tasked with delivering a solution to help Quam successfully measure and analyze data stemming from China, the group’s second largest market – a challenge it faced with its previous analytics solution. The detailed insights provided by Webtrends on Demand have been invaluable to Quam’s marketing staff for creating relevant content across a variety of digital properties.

Webtrends On Demand delivers additional advantages, including the ease of having no hardware or software to manage (being a cloud platform), thus requiring less resources, easy integration with other systems via Webtrends API, industry-leading data privacy and security features, comprehensive reporting, and a marketing-friendly interface.

Inetasia’s agreement with Quam includes Webtrends Professional Services, in which Inetasia’s analytics team provides technical and functional expertise. Areas of assistance include training, custom reporting, and best practices consulting, ensuring Quam gets the most out of its online marketing investments.

The agreement also sees Inetasia providing Quam with its proprietary Campaign Manager solution – a platform that offers fully customizable dimensions for every campaign and real-time insights into customer data and interactions across a client’s digital communications. The solution saves marketing costs by enabling users to reduce the need for IT support and coding expertise. By focusing on ROI, Quam is able to focus marketing spend on effective channels and optimize non-performing channels and campaigns.

“Financial services providers such as Quam require a deep knowledge of customer online behaviors. Quam has an enterprise level analytics solution that can overcome that challenge by providing unlimited data collection on market reach, client responses and overall success of online and digital activities. The solution becomes all the more powerful with Inetasia’s expertise in analyzing and presenting the intelligence generated in an understandable and actionable way,” said Inetasia CEO Gregory Smyth.

About Quam

Quam Limited is a Hong Kong-based financial services group which has been listed on The Stock Exchange of Hong Kong Limited since 1997 (SEHK Code: 0952). After a series of strategic acquisitions beginning in 2001, the core businesses of the Group now comprising Quam Securities, Quam Capital, Quam Asset Management, Quam Wealth Management and Quamnet.com. By utilizing the best of both its online resources and solid expertise, Quam strives to become the ideal partner for both corporate and individual investors in Hong Kong and China. Quam also offers premier one-stop financial services to its clients. In addition, Quam provides capital markets services through its representative office or the wholly-owned foreign enterprise in Shenzhen, Shanghai, Shenyang, Ningbo, Dalian, Beijing, Chengdu, Hangzhou and Xiamen of the PRC and through its Global Alliance Partners network in Japan, Thailand, UAE, the United States, the UK, Indonesia, Jordan and Australia.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]