By Gregory Smyth Digital marketing, and the rise of methods such as search engine optimization, paid search advertising, and advanced web analytics have turned on their heads much of what traditionally passes for marketing and communications academics’ lessons. While AI…
By Gregory Smyth Your landing page is typically the most important aspect of your site’s architecture. Even if the site is otherwise professionally designed, technically sophisticated, and visually appealing, the conversion will be impacted by a poorly designed landing page…
By Gregory Smyth To some degree, companies have learned how to treat Google as the be-all and end-all to success at internet marketing with a well-structured website design. Most think that ranking number one will result in plentiful sales, and…
By Gregory Smyth One crucial part of any business initiative is setting PPC goals, knowing how to measure when you have achieved them, and taking steps to get there. This is true for all aspects of business, but especially for…
By Gregory Smyth If anyone could surely inform you which internet marketing approach always produces the greatest conversions and highest return on investment, that person could be richer than the planet’s richest billionaires. The fact is that the reply to…
By Gregory Smyth Most of us intuitively know that the internet has become a pervasive force in our daily lives. Banking can be slow and inconvenient without it; online shopping offers far greater variety than local stores, and we save…
By Gregory Smyth Knowledge is power, and in digital marketing, no knowledge means wasted effort. Analytics tools are the key to learning about your customers and their behavior: what they search for, how they navigate through your site, and how…
By Gregory Smyth Quality over quantity: a truth for so many things in life. The maxim holds true with web marketing strategies and internet marketing in general. More is not always better. Google’s ban on keyword stuffing is one well-known…
By Gregory Smyth Technology changed the way we shop, as Amazon and Lazada (or regional equivalents like Shopee) are now household names worldwide. Before buying, most consumers search on Google, read reviews, or compare products on marketplaces and price comparison…
By Gregory Smyth Google’s method of ranking web pages remains one of the most widely used systems in the world. While not perfect, understanding Google’s ranking factors has become essential for SEO, content marketing, and digital advertising. Beyond traditional search…