By Gregory Smyth Internet marketing and the advent of techniques like search engine optimization and web analytics have taken much of what is traditionally taught in marketing and communications courses, and turned it on its head. The technologies are completely…
By Gregory Smyth A landing page is generally the most impoLanding Page Design and Its Impact on Internet Marketing rtant part of your website’s design – even if the remainder of the site is beautifully designed, wonderfully clear, technically advanced…
By Gregory Smyth In many ways, Google has become a false God of the internet marketing world. Many people now believe that a top ranking on Google will guarantee them good sales rates on their website, and pour countless hours…
By Gregory Smyth Part of any business initiative is setting a goal, knowing how to measure when you have achieved the goal, and actually achieving what you’ve set out to do. Campaign goals and success metrics are broad business strategies,…
By Gregory Smyth If anyone could definitely tell you which internet marketing method would always get more conversions and make more money per dollar spent, that person would be richer than Bill Gates! The answer to: “Which internet marketing method…
By Gregory Smyth Most of us intuitively know that the internet has become a pervasive phenomenon in our lives. Banking can be slow and painful without the internet, you can buy a wider variety of Christmas gifts than what is…
By Gregory Smyth Knowledge is power … and conversely, no knowledge means not much power! In terms of internet marketing, web analytics packages are the way to obtain knowledge about your customers and their behavior — the way they search…
By Gregory Smyth Quality over quantity: a truth for so many things in life. The maxim holds true with web marketing strategies and internet marketing in general — more is not always better. The ban on keyword stuffing is a…
By Gregory Smyth Technology has become an integral part of the way we shop — eBay and Amazon are now household names the world over. Before we buy anything, we Google it, and there are more shopping comparison websites on…
By Gregory Smyth Google’s method of ranking web pages has become one of the most commonly used products in the world, if not the product with the greatest penetration. While not fool proof, knowledge of Google’s systems and processes has…