By Gregory Smyth White space is something that designers have to be trained to use. It can be one of the hardest concepts to grasp and use intuitively. For those who have learned to use white space in print design,…
By Gregory Smyth Hero shots are a graphical representation of your web page’s reason for existence – the product or service that you are selling. The name sounds odd, but is not just a cute nom de plume with no…
By Gregory Smyth Color is one of the most primal elements of a website’s look – but unfortunately, also one of the elements that is chosen most on an ad-hoc basis. The colors you choose should speak to your niche,…
By Gregory Smyth The tight production schedules and many different variations of landing pages often means they cause you more trouble than any other page on your website. However tempting it may be to simply leave the page as is…
By Gregory Smyth If you’ve set up a compelling, thorough, expert pay per click campaign, you’ll already be seeing substantial traffic increases flowing to your site, and new customers and conversions. There is a heady wave to ride at the…
By Gregory Smyth Most of the mechanics of paid search engine marketing are invisible to consumers. Your prospects have no idea how much you paid for ads, which keywords you targeted (other than those they typed in), which web analytics…
By Gregory Smyth Testing is a critical part of the website design process – unfortunately it is also one of the most neglected activities of the procedure. Many companies go with their gut instincts, or with what works for them…
By Gregory Smyth Ninety-nine per cent of the process of internet marketing and search engine optimization is to build sales and is focused on the pre-conversion process of stating your message clearly and attractively, so that qualified prospects decide to…
It is quite easy to get bogged down in the details of a paid search engine marketing campaign. Operators can start to feel lost part of the way through, when a statistic doesn’t match their expectations or if something odd…
By Gregory Smyth Many people see the selection of their keywords as the first piece in the PPC internet marketing puzzle – in reality, there is quite a lot of groundwork to do before you get to this point! You’ll…