It’s easy to demonstrate value from a new toaster or a more efficient television. With intangible services like search engine optimization, it becomes a little harder! Today we check out 10 metrics and methods you can use to assess the…
By Gregory Smyth There is a lot of hype about the potential of the mobile web at the moment. However, hype doesn’t always tell the whole story – as companies that lost out in the early nineties dotcom crash will…
By Gregory Smyth The terms ‘white hat’ and ‘black hat’ within the search engine optimization field are often not as clear cut as they might seem. Tactics that were once perfectly acceptable are now considered black hat, and the boundaries…
By Gregory Smyth Most savvy business owners are now aware of the need to track and assess the return on investment of internet marketing and search engine optimization initiatives, and may have web analytics tools in place to do so…
By Gregory Smyth Laying a solid foundation is extremely important in so many areas of life. These foundations can be physical, for example in your home, but in most cases are more conceptual or metaphysical. Research, due diligence, testing and…
By Gregory Smyth Much of web marketing strategy focuses on getting your prospects to the point of conversion – where they are filling out the form – and assumes that the rest will take care of itself. Actually, a fair…
By Gregory Smyth Millions of dollars is spent on market research annually, and countless hours in brainstorming and analyzing, trying to get inside the minds of customers. What is immediately apparent when you are on the buying side of a…
By Gregory Smyth While much effort and research has been put into both general website design, and the content of your pages, relatively little has been published about the effect of typeface on your profit prospects. Yet typeface design is…
By Gregory Smyth Website designers and internet marketing services put a lot of time and effort into getting people to convert. A clever creative, compelling ad copy, ensuring that the product and marketing efforts are targeted, and search engine optimization…
By Gregory Smyth Landing pages are the first point of contact on your website for customers who have clicked on an advertisement, or typed in a URL and who expect to be able to complete a specific action with a…