Business Overview
Charoen Pokphand Foods (CPF), the world’s largest producer of feed and shrimp, operates integrated agro-industrial and food business with its objectives to provide products in a high quality, environmentally and socially responsible manner.
Charoen Pokphand Foods Public Company Limited is a company of the Charoen Pokphand Group.
The Challenge
CPF, who has been determined to fulfill their vision of becoming the “Kitchen of the World”, has consistently looked for ways to raise their competitive edge online.
As the CPF Worldwide website housed important content and material including sustainability initiatives, annual reports, and investor information – driving high quality and targeted website visitors from search engines became increasingly important.
Ensuring content was being consumed and downloaded by a large and relevant audience became a primary KPI.
Inetasia Solution
An initial scan & benchmark Campaign Sherpa SEO Audit report provided a foundation for Search Engine Optimization improvement for CPF. The comprehensive report, detailing deficiencies across all important SEO aspects, served as a roadmap to success. After prioritizing SEO issues, including page title length optimization & building high quality external backlinks, the multilingual Sherpa professional services team helped implement an SEO strategy that adhered to best practices, aimed at driving high quality organic website visitors.
Results
The benchmark SEO score for CPF in March 2019 was 52/100. Following the Campaign Sherpa-led SEO implementation, by September 2020, the SEO score had improved to 82/100, an increase of 30 points.
The increase in overall SEO score for CPF correlated with an increase in organic website traffic of 52% year-over-year (YOY), when comparing the post- SEO timeframe to the period immediately prior.
Additionally, user behavior metrics and key event KPI’s increased, including a 45% increase in sitewide PDF downloads from organic search visitors – indicating that the additional CPF website traffic was targeted and relevant.
About Inetasia
Inetasia provides enterprise digital solutions that integrate, measure and quantify online initiatives for our clients. Founded in 2001, Inetasia has a rich history as one of Asia’s early Internet solutions providers. As proprietary developer of the Campaign Sherpa solution, and official Amplitude, Tealium and AB Tasty partners in Asia, Inetasia is a leader in the ever-evolving digital measurement landscape encompassing mobile, social, and web. Our professional services experts offer a range of products and solutions that have helped many of Asia’s top enterprises optimize their digital marketing efforts in a multichannel digital world. Inetasia’s Asia-Pacific headquarters are located in Hong Kong with multilingual digital measurement expertise, account managers and technical support engineers located in key Asian locations.
Inetasia staff provide local, multi-lingual support and a proven track record of success in helping some of the most recognized and respected organizations and brands across Asia achieve their goals. Our flagship clients include Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, iFast Financial, Global Sources, Thai Airways International, Minor International, GCP Hospitality, Asian Development Bank, Six Senses, and China Light and Power.
For more information, please contact Gregory Smyth, CEO
[email protected]
