Inetasia and Webtrends Helping Singapore’s National Research Facility

Bangkok, March 31st 2009 – Inetasia, a leading Asia based independent internet consultancy, will be furthering website knowledge and analysis for DSO National Laboratories, Singapore’s national research facility, with a recently signed Webtrends deal.

DSO National Laboratories recognized a need for better website analytics and information in the current technological age, and have turned to Inetasia as the regional distributor of Webtrends, world-leading website analytics package.

Webtrends is one of the foremost website analytics packages available today, providing a wide range of comprehensive information. It effectively allows the news-events to measure how well consumers engage with the website and gauge site performance against Key Performance Indicators.

“We believe our association with DSO National Laboratories for Webtrends will benefit not only the department itself, but all of Singapore, and the entire region”, said Gregory Smyth, CEO of Inetasia.

“DSO’s activities go well beyond defense, to national security on all sorts of fronts. The Webtrends reports help them conduct their public service campaigns, including humanitarian assistance, infectious disease research, and national security assurance. DSO will be able to measure what information is getting through to the public and manipulate the site to get better message penetration”, Mr Smyth continued.

The Webtrends deal with Inetasia will allow DSO National Laboratories to understand visitor preferences, aggregate and analyze online data. It does this through a myriad of customizable reports, offering in-depth analysis as well as actionable information.

DSO National Laboratories are using the latest version of Webtrends, 8.5, for web analytics. It gives the news-events access to statistics on paid search and visitor intelligence, as well as a host of related marketing tools.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]