Inetasia’s Website Design Scores Top Points for China Ice Hockey League

Hong Kong, China, July 5th, 2011 – A new website has been launched for the China Ice Hockey League (CIHL) by leading Internet consulting news-events, Inetasia.

Providing the latest in website development solutions the comprehensive website acts as a hub for the CIHL’s growing online and mobile community.

Founded in 2010 the CIHL is the first professional ice hockey league covering Southern China. Its new website design by Inetasia allows fans and supporters to access on-demand video clips, game highlights, photographs, statistics, schedules and player information through its website as well as a unique I-Phone app designed specifically for the CIHL.

With four teams competing in the league’s inaugural season the CIHL website also links fans to each team’s individual website. Inetasia provided the website design for all the sites, while its digital marketing team also provided the foundations for successful organic Search Engine rankings through its on site optimization program and Press Release syndication strategy.

To complement the website design, Inetasia also integrated the CIHL website with Webtrends website analytics for advanced visitor tracking functionality. The web analysis tools will allow the CIHL to track its online marketing campaigns and enhance the website visitor experience.

In addition to this, Inetasia recommended an email marketing strategy to keep hockey fans up to date on the latest news, scores and team updates, as well as to drive additional traffic to the website.

Inetasia’s website development service and online marketing solutions for the CIHL encompassed a multi-faceted methodology. Inetasia CEO, Gregory Smyth, says it highlights the benefit of multiple approaches with regard to digital marketing and website development. “The CIHL has demonstrated the advantages there are to having more than just one way of reaching its audience. Its website and mobile applications, together with traditional promotional materials ensure the league will raise the profile of ice hockey throughout the region. The search engine promotion tools provided through Webtrends technology are an added bonus to attract even more traffic to its website.”

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]