Inetasia Builds Optimization Strategy For Construction Industry’s Dextra Group

Hong Kong, 20 April 2012 – Dextra Group – a major solutions provider for the international construction and industrial sectors – has signed up for the specialist Online Optimization services of leading Asia-based Internet consultancy Inetasia.

With Inetasia performing their Online Optimization service, Dextra Group aims to propel its online presence to a whole new level while at the same time cementing a foundation for future online marketing campaigns.

Search Engines like Google, Yahoo and Bing make it their business to constantly display highly relevant content to their users, and research has shown a high proportion of website traffic originates from these search engines.

As more companies recognize the importance of Search Engine Optimization, they are turning to the Search Engine marketing expertise of Internet professionals like Inetasia. The Search Engine optimization team at Inetasia is highly skilled in making sure a client’s online content is easily found by Search Engines on a consistent basis.

This includes checking the design and architecture of a client’s website to see if it is search engine compatible, and conducting research into the most relevant and highly searched key phrases that attract higher quality visitor traffic and boost conversion. Recommendations for the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other website features are made based on this research’s results.

“We are delighted to be providing our Optimization services to the Dextra Group, yet another leading news-events in its field that recognizes the strategic value and importance of fine tuning its online presence so that it becomes significantly more visible to Search Engines”, said Inetasia CEO Gregory Smyth. “And increased Search Engine visibility means increased visibility to both existing and ultimately, many new customers.”

With operations in Asia, the Middle East, Europe and the Americas, Dextra Group is a leading manufacturer of engineered steel and fiber products for the building, civil and power industries. Established in 1983, the group today employs over 900 people around the world.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]