Hong Kong Airlines Jetting Toward Greater Online Success With Webtrends Analytics From Inetasia

Hong Kong, 15 May 2012 – Leading Asia-based Internet consultancy Inetasia has welcomed Hong Kong Airlines to the growing number of its clients seeking to benefit from the strategic website analysis and advanced custom analytics offered by Webtrends Analytics.

Webtrends Analytics is a world-leading solution for companies and organizations that prefer to secure and maintain their customer information on their own servers and behind their own firewall. Business entities that deal with client transactional data, and place a high value on client privacy and data ownership are turning to the much trusted web analytics power and tracking accuracy that Webtrends Analytics On Premises offers.

Hong Kong Airlines – which flies from its Hong Kong base to numerous cities in mainland China as well as Okinawa, Taipei, Bangkok, Phuket, Bali, Hanoi, Berlin and Brussels – is now using Webtrends Analytics to track and analyze visitor traffic to its website which features English, Chinese and Japanese language versions. They will also be able to track how its digital marketing campaigns are received and acted upon in the online marketplace and view the performance and efficiency of its online booking system.

Webtrends analytics software is one of the most sophisticated reporting and decision-making tools available. It offers insights on campaign performance, search engine marketing effectiveness and ways to improve conversions and retain customers. Inetasia, the Asian distributor of Webtrends, has been working with leading organizations around the Asian region, enabling businesses to effectively analyze and optimize their online marketing activities. Webtrends transforms raw data from a client’s website in to easy to read reports to gain a deeper understanding of its customers and business. Using intuitive analysis and reporting interfaces in real-time translates into up-to-the-minute data on key metrics alongside equivalent historical trends that are housed by the client.

“The complex and detailed nature of visitor traffic flow to Hong Kong Airlines’ website and the wide-ranging socio-cultural characteristics and geographic spread the news-events’s digital marketing and other online activities need to address, lends itself to the powerful analytics and indepth reporting that Webtrends Analytics on Premises delivers”, said Inetasia CEO Gregory Smyth.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]