Leading Boutique Hotels Bring In Inetasia To Run Successful Email Marketing Campaigns

Hong Kong, 25 December 2012 – Two of Thailand’s leading boutique hotels – Pullman Bangkok Hotel G and Pullman Pattaya Hotel G – have enlisted the email marketing expertise of leading Asia-based internet consultancy Inetasia to conduct their next campaigns.

Through Site Manager Direct, Inetasia will provide both hotels a complete solution for their email marketing, in the form of a robust and scalable email marketing platform. The internet consultancy will distribute online flyers, newsletters and ads for the Bangkok and Pattaya properties, promoting their accommodation and facilities, special deal offerings and other important news. Detailed summary reports containing statistical analysis on the performance of the email campaigns will be prepared for both properties in order for the client to measure the effectiveness of each campaign.

Among the key objectives for Pullman Bangkok Hotel G and Pullman Pattaya Hotel G in their email marketing campaigns, are to retain their existing online customer audience while expanding that base at the same time by driving new traffic to their websites and ultimately turning that traffic into conversions.

“It is a dynamic business-driven integration of precision delivery and in depth analysis that will enable Pullman Bangkok Hotel G and Pullman Pattaya Hotel G to focus on sending out the most attractive email content in the most appropriate format, to maximise their online ROI”, said Inetasia CEO Gregory Smyth.

“Site Manager Direct enables companies to engage in productive online marketing campaigns which stand out from the mass of e-mails and other content people receive constantly. Achieving this is a key step in successful online marketing that produces results.”

The 469 room Pullman Bangkok Hotel G enjoys a central city location in the Thai capital while an hour’s drive away is the 353 room Pullman Pattaya Hotel G in the kingdom’s long-time seaside resort city. Both properties are members of Unplugged Edition (www.unpluggededition.com), a website designed and implemented by Inetasia featuring outstanding boutique hotels in China, Hong Kong, Thailand and Myanmar in a dynamic and user-friendly online platform complete with a customised booking tool.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]