Unplugged Edition Boutique Hotels Extend An Enjoyable, Successful Stay At Inetasia

Hong Kong, 28 April 2014 – Thousands of new loyalty club member subscriptions. Hundreds of high-end room bookings. Solid search engine rankings and steadily increasing visitor traffic. These are some of the key benefits enjoyed by boutique hotel website Unplugged Edition in its first year of operation.

GCP Hospitality – the hotel management company that launched Unplugged Edition in July 2012 – has renewed its digital marketing contract with Inetasia, a leading Asia-based internet consultancy firm that designed and built www.unpluggededition.com

For over a decade, Inetasia has been providing big data solutions and web analytics services to leading organizations and companies across Asia. It is this expertise that has been instrumental in the success of the Unplugged Edition online platform.

The Unplugged Edition solution includes integration with world-leading web analytics solution Webtrends for the provision of strategic data on visitor traffic and behaviour, as well as detailed goal conversion for each hotel booking. Webtrends also provides insight into revenue on a per campaign basis and this allows Unplugged Edition to review meaningful reports on its Pay Per Click (PPC) activity, email marketing, Facebook marketing and Search Engine Optimization. These are reports that accurately show the Return on Investment (ROI) for each campaign and internet marketing strategy.

“With its custom-tailored solution, Inetasia has given Unplugged Edition a holistic view of its digital customers through which it can effectively measure, analyze and optimize its online presence. This has resulted in higher position and keyphrase rankings on search engines like Google, Yahoo and Bing, increased visitor traffic and boosted brand awareness”, said Inetasia CEO Gregory Smyth.

GCP Hospitality aims to build Unplugged Edition into the promotional and booking platform of choice for lifestyle and design hotels in Asia and select worldwide destinations. As Unplugged Edition member properties, these offer guests out-of-the-ordinary experiences, stylish accommodation, tailor-made services, strong design elements and lively restaurants and bars.

The Unplugged Edition portfolio currently includes hotels in Myanmar, Thailand, China, Hong Kong and San Francisco. They are The Strand Yangon, Pullman Bangkok Hotel G, Pullman Pattaya Hotel G, Residence G Hong Hong (By Hotel G) and the newly-joined Beach Republic Koh Samui, The Opposite House, Beijing, and Hotel G San Francisco.

Unplugged Edition provides information on each property including guestroom categories, facilities and location, as well as details on room rate offers and restaurant and bar promotions. Free to join is the Unplugged Edition membership program that offers room discounts of up to 50 per cent.

Inetasia developed an intuitive booking engine specifically for the Unplugged Edition website. This enables quick and easy room reservation and confirmation at the featured hotels. For the properties themselves, the booking engine allows them to manage their displayed room rates and availability though an easy to use interface.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]