Oil & Gas Data Management Expert IDS Strikes It Rich With Inetasia On Site Optimization Deal

Malaysia, 14 July 2014 – For well over a decade, leading knowledge management provider IDS has been helping companies in the oil and gas industry optimize their exploration and other operational performance. When it came time for IDS to embark on its own search – for a Search Engine optimization partner – that search was far from a long one.

IDS has engaged the On Site Optimization expertise of Inetasia to create a tailor-made Search Engine Optimization strategy for IDS, which will include dedicated support, training and knowledge transfer by Inetasia’s regional SEO experts.

Inetasia will begin research into identifying the most relevant and highly searched keyphrases which can boost high quality visitor traffic to the IDS website and increase conversion. Based on the research results, recommendations will be made on behalf of IDS on the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other website features.

The On Site Optimization strategy is aimed at increasing IDS’ website’s visibility on major Search Engines like Google, Yahoo and Bing, from which a significant portion of website traffic originates. Inetasia will check the IDS website design and architecture to ensure that it is Search Engine friendly.

“While Inetasia’s proven track record in On Site Optimization and Search Engine Marketing was a key factor that helped draw IDS to us, also important was who we have been proving it with. For over 10 years we have been providing internet marketing services to leading organizations, enterprises and companies across Asia that speaks for itself”, said Inetasia CEO Gregory Smyth.

IDS has been providing web-delivered operational reporting solutions to the upstream oil and gas industry for over 15 years and, like Inetasia, shares a common mission to transform raw data into valuable business and operational intelligence for their clients. The company was founded in Adelaide, Australia in 1995 and today, its suite of software solutions are used by more than 120 organisations such as drilling contractors, operators and service companies in over 35 countries.

With offices in Calgary (Canada), Houston (Texas, USA) and Aberdeen (United Kingdom) in addition to its Kuala Lumpur regional office, IDS now also offers similar solutions for companies across other industries like mining and construction.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]