Inetasia Cooks Up Recipe For Success For Thailand Food Giant CPF

Hong Kong, 25 March 2016 – Leading Thai agro-industrial and food conglomerate Charoen Pokphand Foods (CPF) has joined up with Asian-based Internet consultancy Inetasia in a major partnership which will see CPF benefit from Inetasia’s extensive experience in enterprise analytics solutions and digital measurement.

Under this strategic partnership, CPF will be able to effectively track and analyze its web, mobile and social activities under Webtrends on Demand, a sophisticated, comprehensive and unified analytics platform.

Webtrends On Demand is a cloud platform that offers a host of benefits, including: a unified multi-channel platform that allows users to examine web, mobile and social data in one location, data privacy and security, comprehensive reporting, scalability, and a marketing friendly interface. Social tracking includes CPF’s Facebook and YouTube content.

In its search for a powerful enterprise level analytics tool, CPF found Webtrends on Demand, which provides both detailed and actionable data on market reach, response rates and campaign success. This information will help CPF tailor its digital strategy and spend.

Further strengthening the deal with Inetasia was the Internet firm’s bilingual Thai and English speaking local support infrastructure located at the firm’s Bangkok office.

In Inetasia, CPF now has an industry-leading Internet partner upon whom they can rely to expertly implement an analytics solution and deliver insights from the many reports generated by Webtrends on Demand. Inetasia’s web analytics experts will help CPF identify the customer’s journey while visiting the company’s digital properties. The strategic business intelligence generated by Webtrends on Demand will provide CPF with the knowledge to evaluate individual campaigns and ensure strong ROI on digital initiatives through accurate analysis of big data.

“As CPF expands its online presence and Digital Marketing activities, Inetasia’s experienced team will help ensure CPF’s spending is optimized and efficiently managed in order to maximize the company’s return on investment,” said Inetasia CEO Gregory Smyth.

CPF is the leading agro-industrial and food conglomerate in the Asia-Pacific region. It operates in both the livestock and aquaculture businesses, being involved in the manufacturing of animal feed, animal breeding and farming, meat processing, food products and also food retailers and restaurants.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]