Oracle & Inetasia Empower APAC Marketers with Customer Insights

Hong Kong – 11 November 2017 – Inetasia, leading digital measurement internet consultancy in the Asia-Pacific region, has announced a new partnership with Oracle Marketing Cloud (OMC) APAC, specifically with data analytics platform Oracle Infinity. The partnership will see Inetasia help bring Oracle Infinity to market in the APAC region, with Inetasia using its wealth of experience and knowledge related to the Infinity platform.

Earlier in 2017, Oracle acquired the Infinity platform from Webtrends. Oracle Infinity is now part of the Oracle Marketing Cloud, with the digital analytics platform helping to optimize marketing efforts across all digital platforms. Oracle Infinity transforms digital information into practical and actionable solutions, helping digital marketers best optimize customer experiences.

A long-time official partner of Webtrends and distributer of the Analytics platform throughout the Asia-Pacific region, Inetasia has developed a strong client base who rely on the platform to help digital marketers better understand their data — and customers. The new partnership between Inetasia and OMC APAC will see the two companies work together to help market and grow the Oracle Infinity product throughout the region.

“Inetasia is excited to be a partner of Oracle Marketing Cloud and to work with Oracle Infinity in the Asia-Pacific region,” Inetasia CEO Gregory Smyth said. “Our experience with the Infinity platform makes Inetasia perfectly positioned to help Oracle Infinity grow throughout the region and we believe this solution will help provide marketers with a complete picture on how their customers interact.”

The partnership marks one of several new collaborations for Inetasia, including working with enterprise tag management system Tealium, as well as digital end-to-end solution Campaign Sherpa, which was developed in-house by the Inetasia team.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit www.oracle.com.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]