HKTDC Conquers Customer Data with Inetasia and Tealium

Hong Kong, 15 January 2018 – Leading Asian digital measurement and internet consultancy Inetasia has announced a partnership with the Hong Kong Trade Development Council (HKTDC) to help the organization drive marketing efforts through consolidation and improved control of their customer data and MarTech vendors across all connected devices. TealiumIQ, one of the pillars of the Tealium suite, will empower the HKTDC team to improve efficiency, speed time to market, and enhance security.

Inetasia is an official value-added reseller of Tealium, a leading enterprise tag management system. With a deep knowledge and understanding of the Tealium solution, Inetasia helps its clients solve big data challenges with effective, easy-to-implement tag management.

“The problem of too many tags means there is too much data that is not being analyzed in a systematic and a unified way,” Inetasia CEO Gregory Smyth said. “By implementing a solution like Tealium, organizations are able to save on engineering time, while empowering digital marketers to manage tags effectively with real, measurable returns.”

The HKTDC helps connect Hong Kong businesses and small and medium-sized enterprises (SMEs) with partners and clients around the world. Each year, the HKTDC organizes a number of events, including more than 320 trade fairs and promotional activities and 590 networking and outreach events, while receiving more than 650 trade missions. With a focus on helping to provide new opportunities for Hong Kong SMEs and to market Hong Kong’s business advantages, it is essential to optimize big data to best understand customers and customer interactions.

Tealium helps to reduce the complexity of different tags, while to optimize both IT and marketing resources. Fast and efficient, with an easy-to-use interface, Tealium helps solve the data challenge and allows marketers to optimize customer experiences

Founded in 2001, Inetasia has a wealth of digital measurement experience and provides organizations with the tools and expertise they need to receive actionable data with a real return on investment.

About Tealium

Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalised digital experiences. Visit tealium.com for more.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]