OCBC Banks With Inetasia and Webtrends For Superior Results

Singapore, January 5th 2009 – Inetasia, a leading Asia based independent Internet consultancy, has signed a Webtrends deal with the Oversea-Chinese Banking Corporation Limited (OCBC), Singapore’s longest established bank.

Webtrends web analytics is a leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.

Inetasia’s Webtrends consultants will help ensure that all OCBC’s site pages, content and conversion scenarios are properly tagged to yield comprehensive and meaningful data for various end user requirements.

“We will help OCBC consolidate, integrate and quantify online initiatives and solutions. Our integrated web-based marketing platform provides consolidated reporting from impression to conversion, to generate ROI quickly and efficiently for all online marketing initiatives,” said Gregory Smyth, Inetasia’s CEO and founder.

Webtrends delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]