Asian Development Bank (ADB) Upgrades Data Analytics with Amplitude for Deeper Insights

Bangkok, Thailand – 19 May 2022 – The Asian Development Bank (ADB) has partnered with InetAsia Solutions to enhance its data analytics capabilities through the adoption of Amplitude.

This collaboration aims to provide ADB with sharper, more actionable insights that will drive enhanced data-driven decision making across the organization.  By integrating Amplitude’s advanced marketing technology, ADB is positioning itself at the cutting edge of digital analytics, ensuring that it can leverage comprehensive behavioral data to inform and optimize its outreach and policy initiatives.

The implementation of Amplitude will enable ADB to gain a deeper understanding of user behaviors and improve its engagement strategies accordingly. With Amplitude’s sophisticated segmentation and real-time analytics, ADB can enhance its user interactions and tailor its digital content more effectively to meet the needs of its diverse audience.

Gregory Smyth, CEO of InetAsia Solutions, commented on the initiative, saying, “Our partnership with the Asian Development Bank represents a transformative approach to understanding and utilizing data. By incorporating Amplitude’s robust analytics capabilities, ADB is set to redefine how it interacts with digital data, turning insights into action with greater precision and effectiveness. This is a strategic shift towards utilizing advanced, data-driven technologies that will deliver real, measurable outcomes.”

About Asian Development Bank (ADB)

The Asian Development Bank is a regional development bank established to facilitate economic development in Asia. The bank aims to improve the quality of life for people in its member countries by providing loans, grants, and expertise to promote social and economic development.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]