Hong Kong Trade Development Council (HKTDC) Enhances Data Driven Digital Marketing Strategy with Tealium
Hong Kong Trade Development Council (HKTDC) Enhances Data Driven Digital Marketing Strategy with Tealium
Hong Kong, 17 January 2022 – The Hong Kong Trade Development Council (HKTDC) is pleased to announce the renewal of Tealium in partnership with Inetasia Solutions, a leading marketing technology solutions provider. The renewal includes an enhanced suite of Tealium services, covering Tealium IQ, Audience Stream and EventStream which are instrumental in supporting HKTDC’s digital marketing strategies.
This collaboration underscores HKTDC’s commitment to harnessing cutting-edge technology to streamline data integration, drive analytics-based optimization, and deliver personalized marketing experiences. The expanded use of Tealium’s products will enable HKTDC to refine its data-driven approach, maximizing the impact of its global trade initiatives.
Gregory Smyth, CEO of InetAsia, expressed enthusiasm about the long term collaboration, stating, “Our renewed partnership with the Hong Kong Trade Development Council highlights our shared vision for leveraging advanced marketing technology to stay ahead in a competitive digital landscape. By enhancing our use of Tealium’s comprehensive suite, we ensure that HKTDC’s initiatives are not only effective but also scalable and future-proof.”
About Hong Kong Trade Development Council (HKTDC)
The Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to promoting Hong Kong's trade in goods and services. With more than 50 offices around the world, including 13 in Mainland China, HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The Council organizes international exhibitions, conferences, and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets.
About Inetasia
Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.
Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms. Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more
For More Information: please contact Gregory Smyth, CEO [email protected]
