Hong Kong Tourism Board (HKTB) Renews Commitment to Data-Driven Marketing with Inetasia
Hong Kong Tourism Board (HKTB) Renews Commitment to Data-Driven Marketing with Inetasia
Hong Kong, 14 March 2023 – The Hong Kong Tourism Board (HKTB) has reaffirmed its commitment to advanced marketing technology and data-driven optimization by extending its Webtrends Maintenance service in partnership with Inetasia Solutions, a leader in digital marketing technology and analytics solutions.
This renewal underscores HKTB’s ongoing efforts to leverage data-driven marketing strategies to enhance visitor engagement, optimize digital experiences, and generate actionable insights for future campaigns. By continuing to utilize Webtrends analytics, HKTB will maintain a robust framework for real-time data tracking, visitor behavior analysis, and campaign performance measurement.
Gregory Smyth, CEO of Inetasia Solutions, stated:
“We are proud to continue our partnership with the Hong Kong Tourism Board as they extend their Webtrends Maintenance service. This renewal reflects their dedication to leveraging data-driven insights and optimization strategies to enhance their digital marketing efforts. At Inetasia, we specialize in helping organizations maximize their marketing intelligence and analytics capabilities to drive meaningful engagement and results. We look forward to supporting HKTB in their ongoing digital transformation.”
About Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to marketing and promoting Hong Kong as a premier global destination. HKTB focuses on strategic tourism development, brand-building, and creating world-class visitor experiences by leveraging data insights and digital engagement strategies.
For more information, visit www.discoverhongkong.com.
About Inetasia
Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.
Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms. Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more
For More Information: please contact Gregory Smyth, CEO [email protected]
