Bank Islam Malaysia Berhad Invests in Advanced Analytics with Amplitude, Powered by InetAsia Solutions

Kuala Lumpur, Malaysia – 8 January 2023 – Bank Islam Malaysia Berhad (BIMB), a leading Islamic financial institution, has partnered with InetAsia Solutions to enhance its digital marketing capabilities by implementing Amplitude’s Enterprise and Professional Service. This strategic move is set to revolutionize how BIMB leverages data to optimize customer interactions and business outcomes through advanced marketing technology.

By integrating Amplitude’s robust analytics tools, Bank Islam aims to harness data-driven insights that will empower them to deliver a more personalized customer experience and measure the effectiveness of their online initiatives. The advanced analytics platform will enable the bank to visualize customer journeys, refine marketing strategies, and ultimately increase conversion rates.

Gregory Smyth, CEO of InetAsia Solutions, expressed enthusiasm about the collaboration: “We are thrilled to support Bank Islam Malaysia Berhad in their journey towards becoming a data-driven organization. With Amplitude, they will unlock new dimensions of customer insights and performance optimization. This partnership underscores our commitment to providing cutting-edge marketing technology solutions that drive tangible results.”

About Bank Islam Malaysia Berhad

Bank Islam Malaysia Berhad, established in 1983, is the first Shariah-based banking institution in Malaysia and Southeast Asia. Committed to the principles of Islamic banking, Bank Islam focuses on the sustainable development of Islamic financial solutions, community enrichment, and innovation within the financial sector. With over 140 branches nationwide, Bank Islam continues to enhance its banking practices and services to meet the evolving needs of its customers.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]