Business Overview

The Cove is a stylish contemporary beachfront Samui villa with the facilities of an exclusive tropical resort. Everything about the villa is luxurious, private and exotic. It offers five double bedrooms as well as two children’s rooms, a lap-sized pool, personal chef and maids, and exclusive privacy on a stretch of beach that borders onto natural forest and is only 1.2km from Matlang Island. The villa is designed with sustainability and care for its environment uppermost in its mind. The Cove’s creators have impeccable standards and accepted nothing less than the best for the property.

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The Challenge

There is a large number of villas on Koh Samui; The Cove needed to be heard above the ‘noise’ of the competition and set themselves apart from the rest while establishing their villa as the premier destination for holidays in Koh Samui.

The website needed to present the amazing features of the property in a balanced way, allowing visitors to sense the special nature of The Cove. Intuitive floor plan animations and a virtual tour were key parts of this strategy. The client also wanted to gain maximum exposure on Google, Yahoo and MSN to encourage visitors to the website.

Inetasia Solution

Inetasia recommended its Website Starter Package, an affordable solution including on-site optimization and website analytics. Inetasia’s experience in the travel and hospitality industry allowed them to create an attractive website where text, images and flash animations work together to produce a synergistic experience.

Inetasia optimized the website for high Search Engine rankings on the major search engines through its keyphrase research and on-site optimization program, which is a value added component of the website starter package. Inetasia used cutting-edge research into sales and customer behavior, as well as usability that encourages positive response from visitors, and therefore helps The Cove attain their business goals.

Conclusion

Inetasia’s full-service website development for The Cove included the design, construction and maintenance post launch. The Cove Samui now owns a website that embodies their own immaculate standards, and provides a high number of visitors to share in The Cove experience.