Business Overview

Facing Tsing Ma Bridge and the shore of South China Sea, The Bay Bridge Hong Kong Hotel & Serviced Apartments is a conveniently located property serving both leisure and business guests. Guests can enjoy the tranquility of these elegantly furnished serviced apartments in Hong Kong facing the picturesque seafront amidst the hustle and bustle of the Hong Kong metropolis.

The Challenge

In a highly competitive market, Bay Bridge required an aggressive marketing approach from several angles to establish itself as the #1 choice of accommodation in the region. Bay Bridge had to set itself apart from the competition by focusing on its unique selling points and quickly gaining traction on Google, Yahoo and Bing.

Inetasia Solution

With the recent founding of The Bay Bridge Hong Kong Hotel & Serviced Apartments, an online presence was required for create online visibility and instant exposure in order to compete in a competitive industry. Inetasia designed and developed an easy-to-use and attractive Website, providing both On-site and Off Site Optimization campaigns in order to establish organic Search Engine rankings. A PPC campaign was also initiated to provide instant presence on Google and Yahoo aligned with an Email Marketing and social campaign to build branding and establish a loyal base of customers.

Results

The Bay Bridge Hong Kong can now access a wide array of actionable custom reports detailing aspects of visitor behaviour which include mapping content groups to viewing time and visitor origination. The reports assist in developing better creative and a more focused digital marketing strategy for the organization.

Conclusion

Webtrends’ proven data collection methodology and enterprise level suite of products coupled with Inetasia’s local support in Shanghai has given Amcham Shanghai invaluable insight to its’ website visitor traffic across the organization.