As of August 2019, there are 7.7 billion people in the world based on United Nations estimates (as developed by Worldometers). Meanwhile, the extensive Digital 2019 reports of Hootsuite and We Are Social revealed that of this total population, more than half – 4.39 billion to be precise – use the Internet in 2019.
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This enormous number of people on the Web has naturally led businesses to rush in promoting their own brands online. However, with millions of other businesses vying for consumers’ eyeballs, you need an effective Google Ads and PPC agency in Thailand to improve your chances of online advertising success.
Search Engines
There is no doubt that our modern world relies profoundly on the connectivity offered by the Internet. We go online to perform our jobs, entertain ourselves, communicate with others, and purchase necessities and even luxuries, among dozens of other reasons. This is where search engines come in.
As its name implies, a web search engine or Internet search engine is designed to perform searches on the Internet. It rapidly and systematically browses through the World Wide Web in order to find the particular information that users are looking for.
Search results are listed in lines on search engine result pages (SERPs), which can reach hundreds or potentially more. In the same way that getting a front-page ad in the newspaper or a primetime slot for a TV commercial leads to the best outcomes, businesses also need to aim to get to the top of the first SERP. A competent PPC agency in Thailand can do this for your business.
How to Do Search Engine Marketing
Search engine marketing (SEM) is the method of marketing a business through paid ads on SERPs. SEM enables advertisers to show their ads to consumers exactly when the latter are ready to make a purchase. This is why SEM is a tremendously effective method of growing your business.
The two major components of SEM are Search Engine Optimization (SEO) and Paid Search Advertising (PSA). SEO relies on complex and frequently changing algorithms, which are a major challenge to keep up with. On the other hand, PSA is much simpler and straightforward: you (or Inetasia PPC agency in Bangkok) simply buy ads.
With PSA, advertisers bid on specific search queries or keywords that users type when they’re looking for a particular product or service. Assigned ads are then displayed alongside the results for those search queries. The most common type of PSA ads are called pay-per-click (PPC) or cost-per-click ads, which require advertisers to pay publishers only when a user clicks on them. The most popular PSA system is Google AdWords, which displays your ad on Google or YouTube, which – according to both Alexa and SimilarWeb – are the two most visited websites in the online world.
What Inetasia Can Do For You
As a PPC agency in Bangkok, Thailand with over 20 years of experience in digital marketing, Inetasia Solutions can help your business maximize the returns on your SEM investment. We are a full-service online marketing agency that executes effective SEM campaigns for businesses in all industries. Using our cutting-edge digital marketing solutions and integrated digital measurement, we have helped dozens of businesses make the most out of their PPC ads in Google.
Founded in Hong Kong in 1999, Inetasia takes pride in its evolution from a trailblazing Internet solutions provider in Asia into one of the most trusted and effective PPC and Google Ads agencies in Thailand and the world. Throughout the past two decades, we have evolved to offer online advertising solutions that help businesses stand out in this aggressive multichannel world.
Besides being a trusted Google AdWords agency in Bangkok, Inetasia offers a complete suite of digital marketing solutions. We have created a unique optimization and analytics system that helps businesses unravel their consumers’ true online behavior. This information helps brands design and execute more targeted marketing strategies.
Our unified platform helps businesses monitor their growth in multiple online channels: web, mobile, as well as social. This enables us to offer facts-based customer intelligence that is delivered in timely reports. Having such deep knowledge about your customers will enable you to create personalized content for your target market so that they get the right message at the right time, each time.
More Than Just a PPC agency in Bangkok
In addition to being a Google Ads agency in Bangkok, Inetasia has been the trusted provider of integrated big data solutions and superior analytics to companies throughout Asia and beyond. We are a Tealium preferred partner, which allows us to deliver a universal system for real time management of customer data. The enterprise-level Tealium Universal Data Hub lets businesses tailor fit online experiences with an omnichannel approach that makes sense of data from various vendors, teams, and touch points.
Inetasia has offices in four countries: Thailand, Hong Kong, Singapore, and Taiwan. This multinational presence empowers us to provide localized and optimized content for your PPC and Google ads.
Thanks to our rich experience in digital marketing and our advanced online advertising solutions, a number of industry leaders have chosen Inetasia PPC agency in Thailand as their online marketing services provider. We have worked with Canon, Kimberly-Clark, Mercedes-Benz, HSBC, Manulife, Vtech, AccorHotels, CBRE Group, Hong Kong Airlines, Shangri-la Hotels and Resorts, and many more. In Thailand, we have produced great results for the online marketing campaigns of Thai Airways International, CPF Foods, True Corporation, Tesco Lotus, Minor International, GCP Hospitality, and Advanced Info Service, among others. By trusting Inetasia Google AdWords agency in Bangkok, your business can soon join them.
We work with all kinds of businesses: multinational conglomerates, national chains, startups, and everything else in between. Besides managing advertising campaigns as an experienced Google Ads agency, we also provide email marketing, social media marketing, consumer analytics, and other online marketing services.
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