Inetasia To Serve As Digital Marketing Concierge For Latest GCP Property, Hotel G Singapore

Singapore, September 2016

Ahead of the much-anticipated launch of Hotel G Singapore, GCP Hospitality has enlisted Inetasia to lead its Digital Marketing initiatives to ensure optimization across its online channels.

Following the successful development of a chic modern website, Hotel G Singapore tasked Inetasia with the next stages of its online strategy. Inetasia’s extensive experience in rolling out hospitality clients’ optimization strategies and analytical frameworks made the decision to continue with the Asia-based Internet experts an easy one.

The agreement will see Inetasia responsible for implementing the hotel’s website optimization strategy in order to achieve higher rankings on major search engines for targeted key phrases. As a result, Hotel G Singapore can expect increases in both quantity and quality of online traffic.

With a deep understanding of the critical need for a sound measurement strategy, especially for new digital properties, Inetasia will provide monthly summary reports with actionable insights. Hotel G Singapore will not only able to monitor its success but will have the tools to benchmark progress against competitors.

With a wealth of experience in the hospitality sector, Inetasia’s team of experts is well equipped to assist with the hotel’s limited experience in creating an online presence and undertaking Digital Marketing activities. By correctly interpreting campaign results and by providing Internet consultancy services on a variety of topics, Hotel G Singapore will receive the project oversight necessary to provide a first-rate online user experience.

The comprehensive Digital Marketing solutions implemented by Inetasia include Off Site Optimization (Press Release and Article Syndication) and Email Marketing (creation, distribution/platform). As a result, Hotel G Singapore can actively engage across online channels while driving quality traffic to its website, ultimately increasing the number of bookings.

In order to create awareness for the new hotel, Inetasia has implemented a paid search campaign centered on the offers and amenities provided by Hotel G Singapore. Results are paired with Webtrends on Demand, the enterprise analytics solution supplied by Inetasia, to provide quantifiable results on campaign effectiveness. Such initiatives are invaluable in helping Hotel G Singapore differentiate itself from the Lion City’s highly saturated accommodation market.

“For new properties, it is essential to generate a well-rounded Digital Marketing Strategy that leads to maximum visibility online” said Inetasia CEO Gregory Smyth. “Our team has considerable experience in the hospitality sector that will ensure Hotel G Singapore is able to reach its Digital Marketing goals in a timely fashion, with the ability to quantify the effectiveness of its investment.”

About Inetasia

Inetasia provides big data, analytics services, and data-driven Digital Marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taipei, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their Digital Marketing, analytics and optimization goals.

Operating as two distinct divisions (solutions and optimization), Inetasia staff has worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, NBA, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, Six Senses and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com